Indian jewellery brand Tanishq appreciated for ad endorsing remarriage

Awesome Women

A recent jewellery ad launched by Tanishq, an Indian jewellery brand has caught the attention of the Indian audience and media alike. And the reason for this is that the advertisement shows a woman with a child getting married.

In the ad, we see a bride dressing up for her wedding when a little girl, her daughter, runs up to her. Later, she is seen walking by herself to the mandap – the place where the wedding ceremony takes place – with her daughter. Usually, the bride is accompanied by her mother or an elderly family member.

As the ceremony proceeds, the couple stands up to walk around the fire seven times, which symbolizes the seven wedding vows. The little girl says that she too wants to be a part of this and the groom graciously carries her in his arms. In the very next scene, the bride’s daughter asks the groom…

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